Marketing Manager (Finance/Banking)

ID: 644841
Type: Contract
Location: Houston, TX
Contact Email: kfrank@judge.com
Salary: Open
Our client is currently seeking a Marketing Manager (Finance/Banking)

This job will have the following responsibilities:
  • Responsible for leading the execution of high-impact strategic brand and marketing initiatives. Develops and drives programs that support key revenue, transaction, and customer retention objectives. 
  • Establishes and strengthens relationships with internal clients.  
  • Manages a team that leads digital, print, event, and social marketing initiatives. 
  • Performs inbound and outbound lead generation and nurture programming, content marketing development, sales enablement, and results metrics and analytics.
  • Provides product and brand leadership in support of the go-to-market strategies in key market segments.
  • Develops strategies and executes marketing programs to deepen the relationships with current clients, convert prospects into clients, and drives significant client lifetime value. Implements channel and client outreach strategies. Provides sales enablement support.
  • Achieves significant and measurable improvements to inbound and outbound marketing execution. 
  • Utilizes reports and metrics to make informed recommendations and decisions. Evaluates and reports on goals, results, challenges, and achievements. Communicates findings and makes recommendations to improve.
  • Provides strategic support to the launch and adoption of the portfolio of core and emerging products, services, and payment technologies. Implementing inbound and outbound marketing initiatives. 
  • Partners with in-house and agency content and creative services teams to develop messaging and assets for marketing campaigns. Utilizes analytics to measure marketing effectiveness and return on investment. 
Qualifications & Requirements:
  • 5+ years in a marketing/product/brand management position
  • Experience in a large, enterprise environment. 
  • Experience in banking/fianance preferred 
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