What is an SEO Specialist? Popular Jobs Explained
What is an SEO specialist? SEO specialists analyze website data and create marketing plans to improve a website’s ranking on search engines (like Google). SEO specialist duties include understanding keyword analysis & tagging functions, updating content to maximize website optimization, and setting specific goals to track marketing success. SEO specialist skills include familiarity with Google Analytics, keyword search tools, website optimization, and digital problem-solving.
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