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Want to Grab Your Learner’s Attention? Try a Motion Graphic Video

By Mark Burke, Ed.D.

Have you ever struggled with building excitement about a new learning opportunity or organizational change? There are a lot of great communication tools to deliver your excitement, but the one we find most engaging is a short motion graphic video. These videos are 1-3 minutes in length and are highly visual using voiceover narration, custom graphics, short video blocks, animations, and an overall story or theme to pull it all together and draw the learner in.

Here are some key questions we consider when we recommend using these videos as an option:

1. Do you need to communicate just a few pieces of information? Adult learners like quick opportunities to learn something that relates to them. If there is a new process to introduce or just a few critical nuggets of information, a motion graphic video could be the right choice. These videos are also a great way to kick-off a longer learning event, like a series of eLearnings, by introducing the overall learning program and letting learners know why it’s important to them.
   
2. Is your audience pressed for time? All adults are busy, but some jobs make it difficult to find an appropriate time and place to learn. Videos are quick hits and can be viewed on any device, including mobile phones and tablets. To catch the attention of sales, customer service reps, or senior leadership, it’s important to respect their time, so a short, engaging video will likely hit the mark.
   
3. Are you sharing information that you want learners to be excited about? Motion graphic videos are a perfect way to share news quickly and easily while also grabbing attention. Any topic can be interesting with relevant supporting graphics, videos, and images that grab attention and keep it.
   
4. Do you need to emotionally connect with your audience? If a picture says 1,000 words, then an action-packed video has even more opportunities to convey a message to reach learners’ emotions and connect to them in powerful ways.

If you answered yes to one or more of these questions, then you should consider motion graphic videos. We love them and often rely on them to help bring the learner in and keep them engaged.

Want to chat more about this? We at Judge Learning Solutions are excited about motion graphic videos and have the expertise to help make your vision a reality. Contact us at JLS@judge.com for more information.

Topics : Articles, Employee Learning Programs, Learning, Motion Graphics

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